January 2, 2012 Belles Edge Out Pilots NOTRE DAME, Ind. - Needing to win three of the last four matches of the day to win, the Saint Mary's tennis team delivered with just that performance as the Belles defeated cross-town rival Bethel 5-4 on Thursday. January 2, 2012 Belles Drop Pair to #21 Trine NOTRE DAME, Ind. - The Saint Mary's softball team dropped both ends of a doubleheader against No. 21 Trine by 7-1 and 6-1 scores on Tuesday. January 2, 2012 Students March to "Take Back the Night" (Fox 28) The Belles Against Violence Office (BAVO) and the University of Notre Dame Gender Relations Center (GRC) co-sponsored Take Back the Night (TBTN) Thursday night. The purpose of TBTN is to break the silence surrounding sexual violence with voices of prayer, chanting, and the sharing of stories. Interviewed for the story were Connie Adams, assistant director of BAVO and Genevieve Spittler '13 and Taylor Paton '12. January 2, 2012 Belles Split Tuesday Contests FORT MYERS, Fla. - The Saint Mary's softball team suffered a 3-2 loss to NYU-Poly but then responded with a 2-0 victory over Mount Saint Mary on Tuesday. January 2, 2012 Belles Bounced by Bulldogs The Saint Mary's basketball team fell victim to a tough shooting performance to open 2012 as the Belles lost 62-52 to Adrian on Wednesday evening. January 2, 2012 Marketing Professor on Best and Worst Super Bowl Ads (WNDU-TV) The big talk around many local offices Monday centered on Super Bowl commercials. Marketing analysts say overall this year wasn't a creative one, with advertisers keeping to the same five basic themes: babies, animals, sex appeal, celebrities, and humor. "There were some memorable ones, but I don't think there was a big breakout commercial that's going to be remembered for years and years and years,” said Joyce Hicks, associate professor of marketing. January 2, 2012 Belles Tie for Third at First Conference Round MARSHALL, Mich. - The Saint Mary's golf team tied for third place at the first MIAA Jamboree of the fall season with a team score of 338 at the Medalist Golf Club. January 2, 2012 Belles Big in Season Finales NOTRE DAME, Ind. - The Saint Mary's volleyball team had a solid day in their final two matches of the 2012 season. January 2, 2012 Marketing Professor on Use of Social Media in Super Bowl Ads (The Obse... This year, advertisements for the Super Bowl XLVI will captivate audiences around the country in a new way. Robert L. Williams, Jr., assistant professor of marketing, said this year's advertisements will be interactive with the use of social media. "Social media has been the game changer for Super Bowl ads," Williams said. "The companies will receive quick feedback to the ads this way."