Faculty Profiles
Joyce Lucas Hicks
Education
MBA, University of Notre Dame
BS, University of San Francisco
Areas of Expertise
- Personal Finance
- Consumer Behavior
Research Interests
- Women and Financial Literacy
- Personal Finance
Courses Recently Taught
- BUAD 202: Principles of managerial accounting
- BUAD 240: Financial success strategies
- BUAD 301: Intermediate accounting
- BUAD 333: Marketing research
- BUAD 334: Buyer behavior
- BUAD 345 Business communications
- BUAD 370: Service marketing
Professional Experience
- Spent 6 years in public accounting at a now Big 4 International Accounting firm and over two years in Industry as a Tax Manager.
- Presented Continuing Educational Seminars to CPAs.
Creative and Scholarly Work
- "Bringing Qualitative Data to Life: Focus Groups" Presented at the Fall Marketing Management Conference, September, 2016, Providence, Rhode Island
- "International Financial Reporting Standards comparison with US GAAP: Where have we been, Where are we now, Where are we going?" Presented to the Association for Accounting and Finance Professionals at the Institute of Managerial Accountants, local chapter
- Interviewed by ABC57 on Super Bowl ads and their tie in to current movie and television themes and music from the 1970s and 1980s
- Live, in studio interview on WNDU on the topic of spending for Christmas, using debt, credit cards or savings club programs at banks
- Live interview on WSBT radio on the topic of marketing Halloween and its implications for the upcoming Christmas season
Professional Memberships
- Marketing Management Association
- Midwest Business Administration Association
- American Marketing Association
- California Society of CPA's