Faculty Profiles
James Rogers
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Education can improve your career; liberal arts education improves your entire life.
Having a lifelong passion for communications and learning, it has been and continues to be my privilege to operate a successful advertising agency since 1991 and employ my wide experience to assist clients as well as teach and mentor students. The combination of possessing and sharing knowledge is highly rewarding.
In 2019 I was honored with the Sister Maria Pieta Award for undergraduate teaching. Dr. Alissa Russell and I have been awarded best research paper in segment and best of conference by the MBAA and MMA in 2019 for our pilot study on Social Media Marketing, Anxiety and Depression Among College Aged Women. Our research has continued on a global scale.
Education
MPA, Syracuse University
BA, Hanover College
Areas of Expertise
- Advertising
- Marketing
- Brand Management
- Digital Marketing
- Artificial Intelligence Marketing
- Social Media Marketing
Research Interests
- Demography
- Monetizing the Web
- Persistent Value of Relationship Marketing
- Impacts of social media marketing messaging on anxiety and depression
Courses Recently Taught
- BUAD 231: Principles of Marketing
- BUAD 331: Advertising and Promotion
- BUAD 336: Brand Management
- BUAD 433: Digital Marketing
- BUAD 335: Supply Chain Marketing
- BUAD 434: Sales Management and Professional Selling
- BUAD 437: Artificial Intelligence Marketing
Professional Experience
- Non-profit Events
- Volunteer Marketing Director
- Founder, Owner, Proprietor AdImage Advertising Agency
Creative and Scholarly Work
Proof of Technology as an Economic Multiplier (Indiana University, 2015)
Professional Memberships
- Board of Advisors – Hanover College Business Scholars program
- Midwest Business Administration Association
- Management Marketing Association