The big talk around many local offices Monday centered on Super Bowl commercials. Marketing analysts say overall this year wasn't a creative one, with advertisers keeping to the same five basic themes: babies, animals, sex appeal, celebrities, and humor. On average, companies shelled-out $3.5 million for every 30 second spot, hoping to catch every consumer’s attention. "There were some memorable ones, but I don't think there was a big breakout commercial that's going to be remembered for years and years and years,” said Joyce Hicks, associate professor of marketing.
