WEI Hosts THRIVE Seminar on Brand Management
Interested in learning more about the Women’s Entrepreneurship Initiative (WEI)? Please contact Martha Smith, project director of WEI at (574) 284-5262 or wei@saintmarys.edu.
Media contact:
Gwen O’Brien
Director of Media Relations
Saint Mary's College
Notre Dame, IN 46556
(574) 284-4579
September 2, 2014 (Notre Dame, Ind.)— The Women’s Entrepreneurship Initiative (WEI) at Saint Mary’s College and 1st Source Bank will co-host a seminar in the ongoing THRIVE series on Thursday, September 25. The presentation topic is “Brand Management: Integrating Strategic Design to Build Equity in Your Business.” The event will be held in room 145 of Spes Unica Hall at the College from 8 to 9:30 a.m. and a complimentary breakfast will be provided. The event is free to attend, but a reservation is required.
The guest speaker is Emily Hughes Smith, a brand strategist at Naissance, Inc., a design and brand development company. Hughes Smith founded Naissance with the concept of creating advertising solutions that focus on the emotional impact of messaging and how people connect with brands. Naissance’s clientele includes Victoria’s Secret, The University of Notre Dame: The Law School, Penguin Books, and Virgin Records. Based in Granger, Ind., Naissance has also been recognized by the American Advertising Federation for its excellence in the communication arts.
Reserve your space today. Click to register online or contact WEI project manager Martha Smith at wei@saintmarys.edu.
About the Women’s Entrepreneurship Initiative (WEI): The Department of Business Administration and Economics and the Center for Women’s Intercultural Leadership at Saint Mary’s College launched WEI in 2010 after the College received a $245,000 Small Business Administration grant to support women’s entrepreneurship in the region. Though the grant has expired, WEI is sustained through the generosity of Jack Ruhe, professor emeritus of business, alumnae, NIPSCO, The Pokagon Fund, and local banks including 1st Source, and PNC. WEI partners with community businesses, non-profits, and other organizations to provide financial and business education services to women entrepreneurs. WEI is pronounced "we."
About Saint Mary’s College: Saint Mary’s College, Notre Dame, Ind., is a four-year, Catholic, residential, women’s liberal arts college offering five bachelor’s degrees and more than 30 major areas of study, such as business, nursing, art, chemistry, and social work. The College’s single-gender environment has been proven, in study after study, to foster confidence, ethical leadership, and strong academic success. Saint Mary’s College ranks 76 among the 248 “Best National Liberal Arts Colleges” for 2014 published by U.S. News and World Report. Founded in 1844 by the Sisters of the Holy Cross, Saint Mary’s College’s mission is to educate women and prepare them for postgraduate success whether it’s a first job, graduate school, or postgraduate service.
Press release composed by media relations intern Sara Bauer ’15. Sara is majoring in business marketing and minoring in Italian.
