Learn from Saint Mary's Class of 2007 alumna Erin Condon, Ph.D., about how big data is affecting market and consumer insights. Condon is a consultant for consumer and shopper marketing R&D with IRI, a market research company.
Through data collection, data analysis, and predictive modeling, data scientists are able to provide retailers and manufacturers with better decision-making tools to increase business everywhere. Hear about examples of BIG data, the statistical methodologies and software that can be used to analyze it, and real-world examples of how this data analysis can be applied.